M. Weinholz is a Swedish menswear fashion brand. Our ethos is built on a desire to create an individual design that is not compromised by our insistence on social responsibility. To dress with awareness covers several different aspects and M. Weinholz wants through our clothes and accessories to create a possibility for our customers to satisfy these.

We want conscious fashion to be about indulging in personal style rather than an anxious following of rapid trends. We want it to additionally be about an awareness of how what you buy has impacted the people who have produced it and how the environment is impacted through production, usage and recycling.

M. Weinholz creates uncomplicated menswear fashion with individual possibilities, where clever thinking meets humor, breaks norms and lasts over seasons. We’d rather see our pieces become long-time favorites than this month’s “must-have”.

This initial project is a limited edition of long sleeved t-shirts with accompanying accessories, a preview of what is to come. The full-scale collection is launched next year and will be preceded by additional small-scale projects.

/M.Weinholz